Our Approach

We follow an “outside-in” approach to develop sales effectiveness improvements and compensation designs that work for each client’s individual context.


Key Questions:

  • “What does the company need to do in the marketplace to succeed?”
  • “What do we need the sales force to do?”
  • “How will sales compensation be best aligned?”
  • “How will we get there from where we are now?”


VSCEC also strives to generate cutting-edge thinking for the sales effectiveness and compensation world. Illustrative topics explored:

  • 2023 sales comp planning will have to consider the impact of BOTH inflation and a potential recession. Click here to learn more.